UK's independent product intelligence platform

Find the Best Product.
Not Just the Cheapest.

Independent product testing, AI-powered comparison and live prices from hundreds of retailers.

2.4M+Products tracked
320+Retailers
14,000+Independent tests
19Categories
Newella Awards

Recognition for products that genuinely excel

Awards are decided by our editorial team based on lab data — never by manufacturers.

Gold Award

Outstanding across every test dimension.

Silver Award

Excellent performance with minor trade-offs.

Bronze Award

Strong all-rounder worth shortlisting.

Editor's Choice

Hand-picked by our senior testing team.

Best Value

Highest performance per pound spent.

Innovation Award

Genuinely new ideas, well executed.

Why Trust Newella

Built on independence, evidence and transparency

Six commitments that separate Newella Compare from typical affiliate sites.

Independent Testing

Every product bought or sourced under our independence policy.

AI-Powered Research

Models trained on millions of specs, reviews and lab readings.

Live Price Comparison

Prices refreshed continuously from hundreds of retailers.

Verified Manufacturers

Brand identities verified before any submission is accepted.

Transparent Scoring

Every Newella Score is fully decomposed and auditable.

Price History

Historical pricing exposes fake discounts and real deals.

How We Test

From product in the box to score on the page

A repeatable, auditable process applied to every category.

  1. 01

    Buy or receive product

    Sourced independently or submitted under verified terms.

  2. 02

    Independent testing

    Standardised protocols in controlled conditions.

  3. 03

    Data collection

    Quantitative measurements logged at every stage.

  4. 04

    AI validation

    Outliers and inconsistencies flagged for re-test.

  5. 05

    Score calculation

    Weighted, transparent, category-specific formulas.

  6. 06

    Publish review

    Full report with raw data and editorial commentary.

  7. 07

    Continuous updates

    Re-tested as firmware, formulas and prices change.

Latest Reviews

Freshly tested by the Newella lab

All reviews
Gold
Newella Score
92
Cordless Vacuum

Dyson V15 Detect Absolute

Lowest price
£579
Falling
Editor's Choice
Newella Score
89
Air Fryer

Ninja Foodi Dual Zone AF400

Lowest price
£219
Falling
Silver
Newella Score
87
Coffee Machine

Sage Barista Touch Impress

Lowest price
£1,099
Rising
Best Value
Newella Score
85
Washing Machine

Bosch Series 8 WGB256A0GB

Lowest price
£849
Falling
Latest Deals

Verified price drops on tested products

Cross-checked against historical pricing — no fake discounts.

All deals
36%
Vacuum
Shark NV602UKT Lift-Away
£159£249
40%
Air Fryer
Instant Vortex Plus 5.7L
£89£149
50%
Toothbrush
Oral-B iO9
£249£499
27%
TV
LG OLED55C4
£1,099£1,499
Manufacturer Spotlight

Submit a product. We'll test it. You don't influence the score.

Verified manufacturers can submit products for independent Newella testing. Submission grants access to the testing queue and structured feedback — never editorial influence, never paid placement, never adjusted scores.

Verified brand identity
Structured test feedback
Right of factual reply
No influence on scoring
STAGE 01
Verified
STAGE 02
Submitted
STAGE 03
In Lab
STAGE 04
Scored
On the Roadmap

Built for what product intelligence becomes next

The platform is architected for AI discovery, lifecycle tracking and accountability features.

AI Product Discovery
Coming soon
AI Shopping Assistant
Coming soon
AI Price Tracking
Coming soon
Manufacturer Portal
Coming soon
Price Alerts
Coming soon
Product Timeline
Coming soon
Product Recall Centre
Coming soon
Repairability Scores
Coming soon
Sustainability Scores
Coming soon